Post by bhushraislam145 on Mar 8, 2024 23:17:54 GMT -5
Considered one of the most important non-Anglo-Saxon festivals in the world, the Ojo de Iberoamérica is a three-day festival held annually in the city of Buenos Aires; It is dedicated to those who work in communication from a creative, advertising and other related field. It awards the best pieces from Latin America and attendees can access numerous talks and conferences about the current panorama of the industry and its expectations for the future. The annual event normally attracts hundreds of young people and people dedicated to the field. El Ojo de Iberoamérica is the first international festival with a Latin criterion and perspective on advertising, communication and entertainment; was born in 1998 and recognizes brands and organizations that raise awareness about social and environmental problems, in each of its four categories: ST1-Health (campaigns that promote health awareness) ST2-Corporate responsibility (campaigns that promote education and awareness about problems of social interest) ST3-Environment (campaigns that promote awareness of protecting the environment) and ST4-Sustainable products (campaigns that promote the production of sustainable products) The recognitions, in turn, are classified into four categories: Big Eye Gold Silver Bronze The growth of the trend of brands with a purpose has made more and more people take interest in this type of creative showcases.
Keep reading to learn about the Sustainable Eye winning campaigns for 2016: Big Eye winning campaign Edible six pack rings, by We Believers for Saltwater Brewery. USA. Winners of the Eye of Ibero-America Through this campaign, the Saltwater brewery invites its consumers to dispose of their beer packaging by throwing it directly into the sea . All to save marine life, since it replaced traditional plastic with Europe Cell Phone Number List an edible component. With $0.00 of media investment, they achieved 122 million views on social networks, more than 2.1 million shares on Facebook and 5 billion impressions worldwide. Gold winning campaigns ST1-Health Tits x Tits, by DAVID Breast Cancer Aid Movement (MACMA). Argentina. Gold-winning MACMA TetesxTetas campaign On the one hand, the campaign warns about a problem that affects around 18,000 women in Argentina every year, and on the other hand, it highlights the need to communicate without censorship the way in which women can self-examine as a method of prevention. The result was 48 million views on social networks in one week, 193 million impressions on social networks, 700 thousand shares and the hashtag #TetasxTetas was used in 8 million conversations on Twitter. ST2-Social responsibility The balligraph, by McCann for the Ministry of National Education.
McCann Colombia's Gold-Winning El Baligrafo Campaign After four decades of war between guerrillas in Colombia, a peace treaty was signed between the Colombian government and the Revolutionary Armed Forces of Colombia-People's Army (FARC). To commemorate this historic event, take a step forward and rewrite the future of Colombia, McCann Worldgroup developed a concept for the Ministry of Education seeking to recycle bullets fired into pens and distribute them among the country's authorities. An important message was engraved on each of the pieces: “Bullets wrote our past. Education, our future. Additionally, the gift included a request for the pens to be used to write proposals about building Colombia's future. Silver winning campaigns ST1-Health The color alphabet, by McCann Spain for Color ADD. Spain. Silver Winner Color ADD Color Alphabet Campaign In the world there are 350 million people who suffer from color blindness, a disease that prevents them from differentiating colors. Those who suffer from this disease cannot be firefighters, police officers or pilots, since due to their characteristics they face problems that can endanger their lives. That's why McCann and ColorAdd launched the International Colorblind Alphabet to make your life easier and reduce risks.